20,000 PEOPLE WANT THIS ROSÉ, HERE'S WHY.

BORN IN SANTA BARBARA.

100% of the grapes in our rosé are from Santa Barbara. Made famous by the 2004 film Sideways for its cool climate and Burgundian approach to winemaking, Santa Barbara has slowly but surely become quite the coveted area. Not only for the quaint oceanside retreats but also for its world-class biodynamic vineyards, some which produce grapes that now command among the highest prices in California.

SUSTAINABLY FARMED, MINIMAL INTERVENTION, AND ZERO ADDITIVES.

We source fruit from sustainably farmed vineyards and farmers that lean into Old-World traditions. Zero additives means zero added sugar, zero added sulfites, and no chemicals in the wine or the on the vine. Real, natural, low-intervention wine built by real people with real stories.

PATENTED GLASS BOTTLE = ONE LARGE GLASS OF WINE.

We're talking a generous glass of wine, or as we like to call it a "home pour." Whereas in a restaurant or bar setting you see 3.5 - 5oz pours, our glass clocks in over 6.3oz. Some might call that a glass and a half, but we'll just call it the new USUAL.
TAKE ME THERE

TASTES LIKE STRAWBERRY, ROSE PETAL, AND RHUBARB.

A dry, Provence-style rosé, built in CA. Though none were used in the winemaking process, you can practically smell the ripe strawberries and fresh cut rose petals jumping out of the glass. Dry, crisp and beautiful in the sunshine - Old world style in a new form.
 

LIMITED RELEASE. ONLY AVAILABLE THIS SUMMER.

This is our first Rosé, and we didn't make a lot... In fact Santa Barbara is a small region, so you can't make a lot. Get it now while you can. This is like having your cake and eating it too, but it’s Rosé.
 

12 BOTTLES INCLUDED + A FREE DRINK FLOAT.

Rosé by the case, the way it was intended to be. These are only selling in 12-pack cases, so you cannot buy individual bottles. This is perfect for your upcoming pool party, beach vacation, picnic, or Wednesday. Also, it's delicious, so there’s that.
I WANT TO GO THERE

LIMITED RELEASE, AVAILABLE FOR A SHORT TIME ONLY.

Our first rosé production is not large. In order to maintain quality and integrity with our farmers and vineyard workers, this first vintage is a limited release and is expected to sell out quickly. Get on the list for your best chance to discover the new USUAL.