a level of quality or attainment.
an idea or thing used as a measure, norm, or model in comparative evaluations.

We're not looking to reinvent the way people drink wine, we just want to reinvent the STANDARD associated with a good glass of wine. As options for alternative formats increase, it seems the median level of quality is dropping in correlation. It's our mission to remove the compromise associated with smaller formats and deliver generous, quality wines to everyone in an easy to enjoy, non-committal, single-serving size. And do it with swagger, poise, and a youthful eye towards the future whilst remembering the history and heritage that have made California wines what they are today. #standardwines

patented bottle technology

We created the perfect glass bottle for individual enjoyment, wine preservation, portability, and it just looks and feels good too. If you're keen to learn more, go to standardglass.co.